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Privacy Policy

At Lake FM, we value our community of listeners and take pride in bringing you premium content. Whether it’s the latest news, great music, or engaging discussions, we strive to provide meaningful content tailored to you. To better serve you, we collect certain information—but we do so with transparency and respect for your privacy.

We understand the importance of your personal information and are committed to earning your trust by handling it responsibly. Our goal is to ensure you fully understand what data we collect, how we use it, and how we protect it. We take our commitment to privacy seriously.

We comply with New Zealand’s privacy laws, including the Privacy Act 2020.

What Information Does Lake FM Collect?

We collect information to improve our services, tailor content, and enhance your experience. We only collect personal information when it is lawful and necessary. This may include:

  • Personal details you provide when interacting with us, such as when you subscribe, register, enter a contest, or communicate with us.
  • Location information from your device (if permitted) or general location based on your IP address.
  • Publicly available data, such as property records held by local councils.
  • Aggregated analytics data (e.g., site traffic, device usage) that does not personally identify you.
  • Other non-personally identifiable information.

If you choose not to provide certain personal information, some of our services may be unavailable to you.

We do not knowingly collect information from individuals under the age of 13 or sensitive personal data (e.g., political views, health information) unless you voluntarily provide it.

Who Does Lake FM Share My Information With?

We may share your information with:

  • Related companies within Lake FM, ensuring compliance with this privacy policy.
  • Third-party service providers who assist in delivering our services (e.g., billing, customer support, analytics), with limited access to only necessary data.
  • Advertisers and partners in anonymized, aggregated form for market analysis.
  • Third parties using cookies, beacons, or similar technologies for advertising and analytics purposes (see Cookies & Tracking Technologies section below).
  • Law enforcement or regulatory bodies when required by law.
  • Any other third parties with your consent.

How Might Lake FM Use My Information?

We may use your data to:

  • Verify your identity and process account access.
  • Provide and improve our services.
  • Communicate with you, including service updates and marketing promotions (with opt-out options).
  • Prevent fraud, spam, or other security threats.
  • Analyze usage trends to enhance our platform and advertising.
  • Ensure compliance with our policies.

Cookies & Tracking Technologies

Why Does Lake FM Use Cookies?

Cookies and similar technologies help us understand user behavior, personalize content, and improve our services. We use cookies to:

  • Track website traffic and engagement.
  • Deliver relevant advertisements.
  • Enable certain member-only functionalities.

Managing Cookies

Most browsers allow you to disable cookies, though this may affect your experience. You can also enable private browsing modes to prevent cookies from being stored long-term.

Controlling Your Personal Information

You have options regarding your data:

  • Opt-Out: You can opt out of marketing communications at any time.
  • Modify Information: You can update your account details via our platform.
  • Request Access or Deletion: Under the Privacy Act 2020, you can request access to the personal information we hold about you and ask for corrections or deletion, subject to legal retention requirements.

If you wish to update, access, or delete your information, please contact us via our website or email.

Data Security

We implement industry-standard security measures to protect your information. While no system is completely secure, we take extensive precautions to safeguard your data. If you believe your account has been compromised, contact us immediately.

Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted on our website, and significant updates may be communicated directly to you.

Last Updated: 15/01/25