Lake FM delivers a great workplace classic hits playlist, and trusted local news! We’re the only commercial radio station in Taupō with local shows and content ALL DAY, connecting your business with our listeners.
We have four great local shows that run from 6am to 10pm, Monday to Friday. We’re on air when your customers are listening - and ready to help your business get heard.
Who is listening?
Commercial radio is an effective way to connect with people who are making every day buying decisions. It reaches 75% of adults aged 25-44 and an impressive 81% of those aged 45-64.*
Lake FM's music format and local content has a wide appeal, particularly with the 35-64 age group, as highlighted by our latest Meta Audience data.
An added benefit of advertising on Lake FM is our coverage reaches 60,940* resident population across the entire region that you can target with the addition of our sister station Peak FM; offering the widest coverage across Ruapehu – including Taihape, Ohakune, Raetihi, and Taumarunui!
Beyond permanent residents, our audience is significantly boosted by short-term visitors. Taupō and Ruapehu are two of the North Island’s most visited destinations, meaning your message is heard by domestic tourists throughout the year.
*Stats NZ estimated resident population for 30 June 2025 for Taupō District, Ruapehu District and Rangitikei District North
Your Brand, Amplified
Bring your business direct – to local listeners!
- Commercials written, voiced, and produced by our professional creative team, aimed directly at your potential customers
- Prime-time radio spots that command attention (15, 30, or 60 seconds)
- Strategic sponsorships of high-impact features (news, weather, sports)
- Engaging promotions across radio and social media
- Sponsored content across our news website, newsletter, and engaged social media community
- Cost effecting marketing advice across all platforms, for cohesive and successful campaigns.
*Source: GfK Radio Survey 3 2024
**Source: Meta Insights for period 28/12/24-24/01/25