At Lake FM, we do more than reach listeners – we resonate with them. Our music format focuses on the 80s-2000s hits, bringing people closer to the songs they grew up with - a great trip down memory lane.
With three local shows (6am-6pm weekdays), we offer an excellent platform to connect with Taupō listeners.
Your Next Customer
Commercial radio is an effective way to connect with people who are making everyday buying decisions. It reaches 75% of adults aged 25-44 and an impressive 81% of those aged 45-64.*
Lake FM's music format and local content have a wide appeal, particularly with the 35-64 age group, as highlighted by our latest Meta Audience data.
Your Message, Amplified
Choose how to showcase your brand:
- Prime-time radio spots that command attention (15, 30, or 60 seconds)
- Strategic sponsorships of high-impact features (news, weather, sports)
- Digital presence across our news website and social media community
Extra Impact
Your campaign doesn’t stop with Lake FM!
- When you advertise on Lake FM, your campaign also runs on Timeless Taupō 106.7 FM — absolutely free. That means you connect with Lake FM's 35–64 audience and the Timeless Taupō 60+ community, all for the price of one campaign.
- Go further with Peak FM, our sister station in Ruapehu. Peak FM has been broadcasting for over 31 years and offers the widest coverage across Ruapehu – including Taihape, Ohakune, Raetihi, and Taumarunui.
Together, Lake FM and Peak FM give you a cross-station platform that covers the entire Central Plateau – Taupō and Ruapehu.
*Source: GfK Radio Survey 3 2024
**Source: Meta Insights for period 28/12/24-24/01/25
Operated by Great Lake Media Limited